The Best of Event Technology in 2010: Part 2


BizBash Magazine highlighted three companies that used Apple’s iPad uniquely and creatively in 2010. Today we are going to highlight those three organizations and give you food for thought about adding iPad rentals into your 2011 events.


In August, Lexus held a three day product launching event in Toronto to unveil its new hybrid car. They utilized iPad demonstrations and allowed attendees to offer feedback with their impressions of the vehicle through these interactive iPad stations. “We wanted to leverage some of the technology that exists today because we feel the vehicle is very advanced. It blends well, the technology within the display and the luxury of the vehicle,” Octavio DaCosta, national manager with Lexus Canada said.

Passersby could watch video footage providing an overview of the vehicle on an iPad, could map out a ride throughout the downtown core, and had the chance to create a digital image using their own photo, which was then delivered via email. By doing this, Lexus created a marketing database without having to ask for the attendee’s email directly. Very clever! “We were pushing the limits of the technology and finding new ways to use the technology,” Tammy Bowman, executive producer of the show, said of the iPad applications. “We wanted everyone to come and engage with it, enjoy it, and have something to take away digitally.”

When Lexus held their product launching event in the US, they created a 9-by-9 foot video wall of iPads and iTouch screens in order to present interactive information about their new hybrid vehicle.


Heineken kicked off a national Inspire Tour last summer. Each tour had a Heineken Wisdom Wall that asked attendees the following question “What inspires you?”. Guests were able to post their inspirations via an iPad or laptop rental and have them displayed on the Heineken Wisdom Wall.


AOL staffers used iPads to check in attendees at the daylong Partner Summit in New York last April.

Future Uses of iPad

Corbin Ball, of Corbin Ball and Associates, believes the iPad will continue to grow in use for 2011. Because the iPad is highly portable and easy to input while standing or walking, it is a natural in the event meeting services industry. According to Ball, some of the areas he can see the iPad being used in are:

· Attendee surveys

· Lead qualifications

· Interactive displays at booths (such as the Lexus example)

· View streaming event video

· Distribution and annotation of session handouts for attendees and

· Online registration

He also believes many vendors who currently have mobile applications will develop them for use on the iPad because of its bigger font capability.

The Apple iPad Technology

The Apple iPad is a revolutionary piece of technology. This device allows users to be able to connect to the Internet, email, Facebook, utilize the entire library of apps for their device and even share multimedia with the device. When you consider the amount of different features that the iPad makes available to users, it is simply amazing that all of these features can fit within such a small device. However, many individual consumers are simply not able to afford the iPad for themselves. This is partially due to the fact that the price for the lowest iPad is just under $500. This is the iPad that only has the ability to connect to the Internet over a wireless connection and has no 3G capability whatsoever. It also only has a 16 GB hard drive. Prices increase from there with many of the upper levels of the device going up to $800 or even more.

While the iPad is also being used in many educational settings, students are going to be hard pressed to be able to afford the device as well. Most students do not have the money lying around to purchase the device and the data plan that is required for use with the 3G service on select devices is more expensive. Luckily, there is a solution for some people who are not able to afford the iPad. Many companies are offering special opportunities to get an Apple iPad free! This means that you would receive one of the most technologically advanced pieces of machinery free of charge. There are not many free iPads available for everyone to grab. That is why it is important to find your free iPad before everyone gets their free iPad. Do not forget, the iPad may become one of the leading devices of the future of Apple products.

iPad Tablet – Latest iPad Information and News

iPad is regarded as the big brother of iPod brought to you by Apple. While iPod is small in size, iPad is more or less bigger and can easily locate items without any strain to the human eyes.

iPad is available in 16 GB, 32 GB and 64 GB with Wi-Fi, 3G and includes 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology. iPad has 1024-by-768-pixel resolution at 132 pixels per inch (ppi) and 16GB flash drive with 1Ghz Apple A4 custom-designed system on a chip with Wi-Fi (802.11a/b/g/n) Bluetooth 2.1 + EDR technology.

Some models don’t include Wi-Fi and 3G. So I would suggest you to check completely with your online or retail store. The main advantage of iPad is that you can access the web from anywhere provided you have 3GB enabled iPad. If you are using it from your home or office then you can connect to the web using 802.11bgn Wi-Fi. Your location should have a Wi-Fi router in order to take advantage of this feature.

Even though the iPad is portable, it s difficult to hold it on the hands for a long time. It will cause pain to the hands and shoulder after using it for some time. The total weight of iPad is 1.5 pounds and can be used for up to 10 hours once the battery has been charged completely.

It would be helpful if Apple provides a stand to use the iPad so that users can use it for a long period of time without causing any difficulty.

Each shipment of iPad includes iPad Dock Connector to USB Cable 10W USB Power Adapter Documentation Processor, Memory, and Motherboard. iPad is available at eBay, Amazon and retail stores all over United States.